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Data Talks, Episode 9

Data Talks is Exago’s podcast on all-things business intelligence, analytics, and application software. This month, we talk to PricewaterhouseCoopers Technology and Analytics Director Alex Rubin about his unusual work in sourcing, testing, and evaluating emerging technologies. As part of PWC’s tax division, Alex focuses on evaluating process discovery, intelligent automation, and data analysis solutions. We find out what he looks for in each of these technologies and what test cases he uses to push them to their limits.


Segment 1: Emerging Tech

(1:32) How Alex likes to explain what he does all day.

(3:08) Why tax loves tech.

(5:15) The classes of tech Alex evaluates and why.

(6:57) How Alex sources new tech vendors.

(9:00) How gamification factors into a product/vendor’s score.

(11:31) Low-code.

(13:53) AI and machine learning.

(19:00) How Alex measures the human side of each vendor partnership.

(23:05) Section 7216, an infamously challenging part of the US tax code for service providers.

(26:36) Alex’s favorite testing use cases.

(27:42) Use Case #1: Employee Retention

(33:16) Use Case #2: Business Travelers

(39:55) Use Case #3: Tax Compliance

(42:03) What’s so fun about evaluating emerging tech?

(44:52) What AI and machine learning can do now vs. where it’s headed.

Segment 2: What We Are Nerding Out About

(52:20) Alex: low-code and no-code application-building tools

(58:17) Travis: Sports analytics on Lionel Messi’s performance in the 2018 World Cup




Featured Guests

Alex Rubin circular headshot

Alex Rubin is Technology and Analytics Director for PricewaterhouseCoopers. His focus on intelligent automation, tax technology innovation, analytics and project management inform the discovery and evaluation of emerging technologies for PWC. Alex has more than 19 years of technology experience centered around serving the needs of Multinational Companies and their global workforce. He lives in New Jersey, where he enjoys competing in the local tennis league, and uses his time off to camp, hike and explore the New York City jazz scene.

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